10 rules for creating effective Facebook Events

 

Facebook pages seem to be less and less useful these days for promoting music, especially when we’re talking about your average independent band that doesn’t want to drop a bunch of cash just to reach fans that have already liked their page.

But one aspect of a Facebook page that is definitely still useful is the Facebook Events feature. Since Facebook pages are public, you can use your Facebook Events to announce shows, get people excited, and encourage fans to share information about your band with their friends.